Legal

Privacy Policy

Effective October 6, 2026

Top That Online LLC ("Top That," "we," "us," or "our") operates the Top That mobile application and challenged.online. This policy explains what information we collect, how we use it, and the choices available to you.

Information we collect

• Account information, including your email address, username, date of birth used to enforce our 16+ requirement, and account identifiers.
• Profile information you provide, such as your display name, biography, and profile photo.
• User content, including challenge videos, audio recorded with videos, challenge titles, votes, reports, and related activity.
• Device and technical information needed to operate and secure the service, such as device type, app version, authentication records, error information, and push notification tokens.
• Support communications, including the email address and message you submit when contacting us.

How we use information

We use information to create and secure accounts; enforce our 16+ requirement; publish profiles and challenge content; operate performance voting, rankings, search, blocking, and notifications; review content for safety; hide reported challenges while they are reviewed; investigate misuse; respond to support requests; maintain and improve the service; and comply with legal obligations.

What is public

Your username, display name, profile photo, biography, challenge videos, challenge history, votes or scores, and leaderboard information may be visible to other users. Your email address, date of birth, authentication identifiers, and private support messages are not intended to be public.

Service providers

We use service providers to operate Top That, including Google Firebase and Google Cloud for authentication, databases, storage, hosting, and automated safety review. Challenge clips and profile photos may be analyzed by Google Cloud Vision to identify adult, violent, unsafe, or otherwise restricted content before public display. We also use Expo for application updates and notifications and Apple for App Store distribution and device services. These providers process information under their own terms and privacy practices.

Advertising attribution and tracking

We advertise Top That on platforms such as Meta (Facebook and Instagram), TikTok and Apple Ads. To learn which ad brought you to the app, we use AppsFlyer, a mobile measurement service, and we share limited install and in-app activity information (for example that the app was opened or an account was created) with the advertising platforms that showed you an ad. We also give AppsFlyer the random internal ID of your Top That account (never your name, email or phone number) so we can connect an install to the account it created, for example to stop spam and abuse. On iOS this only includes your device's advertising identifier if you allow tracking when the app asks; if you choose "Ask App Not to Track", we rely on Apple's aggregated, anonymous attribution instead. On Android we may receive the Google Play install referrer and use the advertising ID for the same purpose, which you can reset or delete in your device settings. This information is never used to show you ads inside Top That, is not sold, and is retained by our measurement provider under its own retention policy. You can change your tracking choice at any time in your device's privacy settings.

Retention and deletion

We retain information while your account is active and as needed to provide the service. You can permanently delete your account from Profile > Menu > Delete account in the app. Account deletion removes your login, profile, challenges, uploaded clips, and associated activity. We may retain limited information when reasonably necessary for security, fraud prevention, legal compliance, dispute resolution, or enforcement of our terms.

Adults only

Top That is intended only for people age 16 and older. We do not knowingly allow anyone under 16 to create a member account. Users age 16 or 17 must have any parent or guardian permission required where they live. Contact us if you believe someone under 16 created an account or appears in unsafe content.

Your choices

You may edit profile information in the app, control notifications through your device and app settings, block other accounts, report unsafe content or users, delete individual challenges where available, delete your account in the app, or contact us about privacy requests.

Security and changes

We use reasonable administrative and technical safeguards, but no system can guarantee absolute security. We may update this policy as the service changes. The effective date above will identify the latest version.

Contact

Questions or privacy requests can be sent to support@topthat.app.